Overview
TableCheck operates a global B2B2C platform centered around its SaaS product, the Table Management System (TMS), which supports restaurant reservations and guest management — connecting dining experiences across the world.

In this role, you will lead brand and PR communications targeting consumers (B2C), helping to expand the social presence and recognition of TableCheck’s value.
We’re looking for a storytelling PR leader who can convey the appeal of our company and products through the lens of “food” and “experience”, building empathy and trust through media.

Responsibilities
・Develop and execute B2C-focused PR strategies for the TableCheck brand
・Build and maintain media relationships, and manage press interviews (newspapers, web, TV, magazines, industry media, etc.)
・Plan and direct the creation of content such as articles, press releases, videos, and media partnerships
・Generate media exposure opportunities within the restaurant and lifestyle domains
・Plan and manage PR events, campaigns, and influencer collaborations
・Work with executives and the marketing team to design communication themes and key messages
・Measure and analyze PR effectiveness (coverage, engagement, awareness metrics) and drive continuous improvement
・Support internal communications and company culture initiatives


Requirements (Must-Have)
・At least 3 years of practical experience in corporate PR or at a PR agency
・Experience in B2C PR or brand communications
・Proven ability to build media relationships and negotiate interviews/publications
・Understanding of various media formats (articles, video, social media, etc.)
・Ability to identify and shape newsworthy stories based on business and corporate strategy
・Excellent communication and coordination skills


Preferred Qualifications
・PR experience in startups, SaaS, or the food/lifestyle industry
・Experience leading in-house PR initiatives (not relying solely on agencies)
・Strong network with journalists, editors, or influencers
・Experience handling PR or media communications in English, including international outreach
・Proven results in building brand loyalty through social media and owned media


Ideal Candidate Profile
・Understands media and can craft stories that resonate with consumers
・Has a passion for sharing the possibilities of the “Food × Technology” space
・Thrives in a fast-paced startup environment and proactively creates new opportunities

※Company Introduction Materials：
https://speakerdeck.com/tablecheckac/zhu-shi-hui-she-tablecheck-hui-she-shao-jie-company-profile